Interactive installation

The Harley-Davidson V-Twin Engine Wall Experience

Client and Venue:

Harley-Davidson Museum, Engine Room

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Client and Venue:

Harley-Davidson Museum, Engine Room

Browse:

highlights

The Engine Wall Experience is an interactive interpretive exhibit and audio installation for the Harley-Davidson Museum that teaches the lineage and inner workings of each historically significant Harley-Davidson engine—with a special emphasis on its v-twin family.

Belle & Wissell worked closely with the Harley-Davidson Archives team and exhibit designer Jeremy Hoffman (Ashton Design) to re-imagine the visitor experience that was initially presented by the same team in 2008, when the museum first opened.

This installation tracks the development of Harley-Davidson engines from the early days of the 1903 Atmospheric Single through the latest product offerings, all with full fidelity engine sounds and user-controlled touch stations.

Engines are grouped and compared side-by-side to better illustrate the evolution of design and engineering at Harley-Davidson. For each engine, users can see detailed specifications, learn about its history, and see all related bikes that utilized the engine.

Low frequency speakers—wall-mounted behind the physical engines—allow visitors to trigger the loud rumble of each machine.

Project Accolades:

The Milwaukee Sentinel “Harley-Davidson Museum exhibits don’t stop at motorcycles,” 2018
The Today Show “Harley-Davidson Museum Preview with Tiki Barber,” 2008
Los Angeles Times “Harley-Davidson Museum is hog heaven,” 2008
MSNBC “Harley-Davidson revs up for museum’s opening,” 2008

Belle & Wissell Team Credits

Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Technology Lead: Edward Tang
Art Director: Eric Harvey
Designer: Isabella Vasquez
Developer: Rand Barnett
Illustrator: Steven Henry
Quality Assurance Engineer: Siarhei Bokach

Additional Project Credits

Exhibit Designer: Jeremy Hoffman (Ashton Design)
H-D Archives Curatorial Director: Jim Fricke
Exhibit Manager: Kristen Jones
Curator: David Kreidler
Technical Consultant: Bill Rodencal
Collections Manager: Bill Jackson
Photography: Ron Solomon (courtesy Ashton Design)
Photography: Brad Cheney (courtesy Harley-Davidson Museum)

Belle & Wissell Team Credits

Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Technology Lead: Edward Tang
Art Director: Eric Harvey
Designer: Isabella Vasquez
Developer: Rand Barnett
Illustrator: Steven Henry
Quality Assurance Engineer: Siarhei Bokach

Additional Project Credits

Exhibit Designer: Jeremy Hoffman (Ashton Design)
H-D Archives Curatorial Director: Jim Fricke
Exhibit Manager: Kristen Jones
Curator: David Kreidler
Technical Consultant: Bill Rodencal
Collections Manager: Bill Jackson
Photography: Ron Solomon (courtesy Ashton Design)
Photography: Brad Cheney (courtesy Harley-Davidson Museum)

The Engine Wall Experience is an interactive interpretive exhibit and audio installation for the Harley-Davidson Museum that teaches the lineage and inner workings of each historically significant Harley-Davidson engine—with a special emphasis on its v-twin family.

Belle & Wissell worked closely with the Harley-Davidson Archives team and exhibit designer Jeremy Hoffman (Ashton Design) to re-imagine the visitor experience that was initially presented by the same team in 2008, when the museum first opened.

This installation tracks the development of Harley-Davidson engines from the early days of the 1903 Atmospheric Single through the latest product offerings, all with full fidelity engine sounds and user-controlled touch stations.

Engines are grouped and compared side-by-side to better illustrate the evolution of design and engineering at Harley-Davidson. For each engine, users can see detailed specifications, learn about its history, and see all related bikes that utilized the engine.

Low frequency speakers—wall-mounted behind the physical engines—allow visitors to trigger the loud rumble of each machine.

Project Accolades:

The Milwaukee Sentinel “Harley-Davidson Museum exhibits don’t stop at motorcycles,” 2018
The Today Show “Harley-Davidson Museum Preview with Tiki Barber,” 2008
Los Angeles Times “Harley-Davidson Museum is hog heaven,” 2008
MSNBC “Harley-Davidson revs up for museum’s opening,” 2008