Storytelling Media Experience

Microsoft Envisioning Center: Interactive Storyworld

Client and Venue:

Microsoft Strategic Prototyping Group, Microsoft Campus

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Client and Venue:

Microsoft Strategic Prototyping Group, Microsoft Campus

Browse:

highlights

What is the potential for storytelling in the next five to ten years?

Microsoft’s Strategic Prototyping Group asked Belle & Wissell to help them explore what the future of a family’s story-time might be like—with a resulting media experience that is presented at the new Microsoft Envisioning Center. This original story comes to life through a series of seamless interactions, in a dynamically illustrated (and animated) world.

The experience centers around active participation of a child, her grandmother, and the child’s stuffed lion (who becomes the central character).

Belle & Wissell’s content development team worked in close collaboration with Microsoft’s internal programming group to create an innovative interactive experience that tells a thoughtful and timeless story about his adventure in search of his beloved cherry blossom.

Many unique interactive methods and combinations of Microsoft’s latest technologies are utilized to explore the potential of what storytelling might look like in the future–a truly theatrical and exciting experience.

Project Accolades:

Seattle Business Magazine“The Power of Design,” 2014
CNBC “Can gaming consoles change the way we chat online?” 2013
BBC “Inside Microsoft’s house of the future,” 2013
HGTV “Home of Tomorrow…” 2013
Seattle Times “Microsoft debuts its new concept of the future,” 2013
KOMO News “Microsoft unveils its new Envisioning Center,” 2013
Wired Design Fiction: the Microsoft Envisioning Center,” 2013

Belle & Wissell Team Credits

Design Director: Gabe Kean
Art Director: Thomas Ryun
Senior Designer: Edrea Lita
Junior Designer: Jing Wu
Operations Manager: Sarah Faulkner
Illustrator: Steven Henry
Animator: Jed Bursiek
Animator: Eugene Kong
Writer: Pat McKay

Additional Project Credits

Director, Strategic Prototyping: Jonathan Cluts
Director, Office Envisioning: Anton Andrews
Senior User Experience Designer, Strategic Prototyping:
 Ana Pinto da Silva
Principal Program Manager: Reena Kawal
Programmer: Sven Pleyer
3D Character Animator: Mike Stravides
Architect: Olson Kundig Architects
Interior Design: NBBJ
Product Design: General Assembly

Belle & Wissell Team Credits

Design Director: Gabe Kean
Art Director: Thomas Ryun
Senior Designer: Edrea Lita
Junior Designer: Jing Wu
Operations Manager: Sarah Faulkner
Illustrator: Steven Henry
Animator: Jed Bursiek
Animator: Eugene Kong
Writer: Pat McKay

Additional Project Credits

Director, Strategic Prototyping: Jonathan Cluts
Director, Office Envisioning: Anton Andrews
Senior User Experience Designer, Strategic Prototyping:
 Ana Pinto da Silva
Principal Program Manager: Reena Kawal
Programmer: Sven Pleyer
3D Character Animator: Mike Stravides
Architect: Olson Kundig Architects
Interior Design: NBBJ
Product Design: General Assembly

What is the potential for storytelling in the next five to ten years?

Microsoft’s Strategic Prototyping Group asked Belle & Wissell to help them explore what the future of a family’s story-time might be like—with a resulting media experience that is presented at the new Microsoft Envisioning Center. This original story comes to life through a series of seamless interactions, in a dynamically illustrated (and animated) world.

The experience centers around active participation of a child, her grandmother, and the child’s stuffed lion (who becomes the central character).

Belle & Wissell’s content development team worked in close collaboration with Microsoft’s internal programming group to create an innovative interactive experience that tells a thoughtful and timeless story about his adventure in search of his beloved cherry blossom.

Many unique interactive methods and combinations of Microsoft’s latest technologies are utilized to explore the potential of what storytelling might look like in the future–a truly theatrical and exciting experience.

Project Accolades:

Seattle Business Magazine“The Power of Design,” 2014
CNBC “Can gaming consoles change the way we chat online?” 2013
BBC “Inside Microsoft’s house of the future,” 2013
HGTV “Home of Tomorrow…” 2013
Seattle Times “Microsoft debuts its new concept of the future,” 2013
KOMO News “Microsoft unveils its new Envisioning Center,” 2013
Wired Design Fiction: the Microsoft Envisioning Center,” 2013