Interactive Wayfinding and Graphic Design

JourneyMaker: Personalized Art Museum Adventure

Client and Venue:

Art Institute of Chicago, Ryan Learning Center (The Modern Wing)

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Interactives

Client and Venue:

Art Institute of Chicago, Ryan Learning Center (The Modern Wing)

Browse:

Interactives

JourneyMaker is a digital-meets-print experience that allows families to create their very own tours of the Art Institute of Chicago, based on the topics that interest them the most. This personalized art adventure begins at the David and Marilyn Fatt Vitale Family Room in the Ryan Learning Center—located in the museum’s Modern Wing.

Belle & Wissell designed the complete JourneyMaker experience, in close collaboration with the Art Institute of Chicago’s internal teams. The project’s scope included the David and Marilyn Fatt Vitale Family Room environmental graphics, the touch table interactives (with at-home companion desktop Web version), and the studio also contributed to the design of the new furniture pieces that enclose the interactives.

Visitors begin at a JourneyMaker interactive touch table, selecting one of eight storylines—like Superheroes, Time Travelers, or Strange and Wild Creatures (based on what interests them, regardless of their knowledge about art). Next, they select works from the museum’s collection to assemble their story journey. After they’ve made their selections, they can print out their own personalized Journey Guide, which includes information, activities, and wayfinding directions. Then, they head into the museum for an art-filled adventure.

Families can also begin the experience at home, with a desktop Web-version that allows them to shape and print their Journey Guide themselves before their visit.

Visit Website:

journeymaker.artic.edu

Project Accolades:

SXSW Interactive Innovation Awards Winner (Visual Media Experience), 2017
International Design and Communication Awards
Finalist (Best App), 2016

Belle & Wissell Team Credits

Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Creative Director: Thomas Ryun
Technology Lead: Edward Tang
Senior Designer: Eric Harvey
Senior Designer: Edrea Lita
Studio Coordinator: Natalie Karbelnig
Senior Developer: Scott Thiessen
Developer: Nathan Harris

Additional Project Credits

Documentation Videography and Motion Design: Leviathan
Documentation Videography Director: Daniel Ryan

Belle & Wissell Team Credits

Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Creative Director: Thomas Ryun
Technology Lead: Edward Tang
Senior Designer: Eric Harvey
Senior Designer: Edrea Lita
Studio Coordinator: Natalie Karbelnig
Senior Developer: Scott Thiessen
Developer: Nathan Harris

Additional Project Credits

Documentation Videography and Motion Design: Leviathan
Documentation Videography Director: Daniel Ryan

JourneyMaker is a digital-meets-print experience that allows families to create their very own tours of the Art Institute of Chicago, based on the topics that interest them the most. This personalized art adventure begins at the David and Marilyn Fatt Vitale Family Room in the Ryan Learning Center—located in the museum’s Modern Wing.

Belle & Wissell designed the complete JourneyMaker experience, in close collaboration with the Art Institute of Chicago’s internal teams. The project’s scope included the David and Marilyn Fatt Vitale Family Room environmental graphics, the touch table interactives (with at-home companion desktop Web version), and the studio also contributed to the design of the new furniture pieces that enclose the interactives.

Visitors begin at a JourneyMaker interactive touch table, selecting one of eight storylines—like Superheroes, Time Travelers, or Strange and Wild Creatures (based on what interests them, regardless of their knowledge about art). Next, they select works from the museum’s collection to assemble their story journey. After they’ve made their selections, they can print out their own personalized Journey Guide, which includes information, activities, and wayfinding directions. Then, they head into the museum for an art-filled adventure.

Families can also begin the experience at home, with a desktop Web-version that allows them to shape and print their Journey Guide themselves before their visit.

Visit Website:

journeymaker.artic.edu

Project Accolades:

SXSW Interactive Innovation Awards Winner (Visual Media Experience), 2017
International Design and Communication Awards
Finalist (Best App), 2016