Interactive Media Experience

The Tribute Wall at the Bill & Melinda Gates Center

Client and Venue:

UW, Paul G. Allen School of Computer Science & Engineering

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Media Experiences

Client and Venue:

UW, Paul G. Allen School of Computer Science & Engineering

Browse:

Media Experiences

The Tribute Wall is an interactive media experience at the heart of the new Bill & Melinda Gates Center for Computer Science & Engineering. The wall invites and inspires students to become part of the Pacific Northwest’s computing history. 

Belle & Wissell designed and developed the media experience in close collaboration with LMN Architects and the Allen School. The wall of displays gracefully integrate with the building as an artful architectural element, yet comes to life with interactive storytelling as visitors approach the massive touch surface.

The Abstract Canvas Mode uses code-driven generative visuals to shift between an array of color palettes, motion settings, shapes, lighting effects, and typographic phrases to attract students from across the building. Sensors embedded at the base of the wall identify the user’s presence, triggering shifts in color and the appearance of story “hooks” to encourage touch.

With the tap of a finger, interactive stories are revealed as curtains of content. Interactive Story Mode profiles the long history of tech innovation in the Pacific Northwest—the University of Washington’s role in computing history, invention and entrepreneurship in the region, and how diversity in the field has improved at the Allen School and in the industry.

Over 100 stories were developed by Belle & Wissell (with an array of contributing content partners). A custom-built content management system was implemented to author, arrange, and publish stories in a variety of layouts. Stories are organized in a series of editions, so a smaller set of featured stories display over time. The option to stream audio stories to the user’s mobile device includes audiences of all abilities.

Project Accolades:

Communication Arts “Exhibit,” 2019
Seattle Times “UW Gates Center is a higher-ed success story,” 2019
GeekWire “Univ. of Washington opens new computer science building, doubling capacity to train future tech workers,” 2019
GeekWire “Bill Gates opens new UW computer science building with tribute to Microsoft co-founder Paul Allen,” 2019
KING 5 News “Bill Gates talks about Paul Allen during speech at new UW computer science building,” 2019
Puget Sound Business Journal “Inside UW’s new Bill & Melinda Gates Center,” 2019
TIDE/InfoComm “Your World, With Immersive Connections,” 2019

Belle & Wissell Team Credits

Principal: Gabe Kean
Studio Director: Sarah Trueblood
Design Director: Claudia de Almeida
Technology Director: Edward Tang
Content Lead: Natalie Karbelnig
Senior Developer: Scott Thiessen
Senior Designer: Edrea Lita
Designer: Isabella Vasquez
Contributing Creative Director: Thomas Ryun
Contributing Art Director: Eric Harvey
Quality Assurance Engineer: Siarhei Bokach

Additional Project Credits

Architect: LMN Architects
A/V Systems Design: Nathan Thomas (Stantec)
A/V Integration: Whitlock
Project Leadership: Paul G. Allen School of Computer Science & Engineering

Belle & Wissell Team Credits

Principal: Gabe Kean
Studio Director: Sarah Trueblood
Design Director: Claudia de Almeida
Technology Director: Edward Tang
Content Lead: Natalie Karbelnig
Senior Developer: Scott Thiessen
Senior Designer: Edrea Lita
Designer: Isabella Vasquez
Contributing Creative Director: Thomas Ryun
Contributing Art Director: Eric Harvey
Quality Assurance Engineer: Siarhei Bokach

Additional Project Credits

Architect: LMN Architects
A/V Systems Design: Nathan Thomas (Stantec)
A/V Integration: Whitlock
Project Leadership: Paul G. Allen School of Computer Science & Engineering

The Tribute Wall is an interactive media experience at the heart of the new Bill & Melinda Gates Center for Computer Science & Engineering. The wall invites and inspires students to become part of the Pacific Northwest’s computing history. 

Belle & Wissell designed and developed the media experience in close collaboration with LMN Architects and the Allen School. The wall of displays gracefully integrate with the building as an artful architectural element, yet comes to life with interactive storytelling as visitors approach the massive touch surface.

The Abstract Canvas Mode uses code-driven generative visuals to shift between an array of color palettes, motion settings, shapes, lighting effects, and typographic phrases to attract students from across the building. Sensors embedded at the base of the wall identify the user’s presence, triggering shifts in color and the appearance of story “hooks” to encourage touch.

With the tap of a finger, interactive stories are revealed as curtains of content. Interactive Story Mode profiles the long history of tech innovation in the Pacific Northwest—the University of Washington’s role in computing history, invention and entrepreneurship in the region, and how diversity in the field has improved at the Allen School and in the industry.

Over 100 stories were developed by Belle & Wissell (with an array of contributing content partners). A custom-built content management system was implemented to author, arrange, and publish stories in a variety of layouts. Stories are organized in a series of editions, so a smaller set of featured stories display over time. The option to stream audio stories to the user’s mobile device includes audiences of all abilities.

Project Accolades:

Communication Arts “Exhibit,” 2019
Seattle Times “UW Gates Center is a higher-ed success story,” 2019
GeekWire “Univ. of Washington opens new computer science building, doubling capacity to train future tech workers,” 2019
GeekWire “Bill Gates opens new UW computer science building with tribute to Microsoft co-founder Paul Allen,” 2019
KING 5 News “Bill Gates talks about Paul Allen during speech at new UW computer science building,” 2019
Puget Sound Business Journal “Inside UW’s new Bill & Melinda Gates Center,” 2019
TIDE/InfoComm “Your World, With Immersive Connections,” 2019