Digital Retail Storytelling

Umpqua Retail Experiences

Client and Venue:

Umpqua Bank,
S.F. Flagship Store

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highlights

Client and Venue:

Umpqua Bank,
S.F. Flagship Store

Browse:

highlights

For their flagship store in San Francisco, Umpqua enlisted Belle & Wissell’s past museum experience and applied it to this progressive retail environment. This store is Umpqua’s premier location (in the heart of the financial district) for showcasing it’s products and services, and for taking Umpqua’s brand experience to the next level.

Inquisitive patrons are greeted with a set of projected motion graphics for the Umpqua logotype signage (powered by a 6-projector array).

The exterior also includes a system of inviting information displays (The Spark Resource Center “Multiplex”) which cycles between animating modes that include transit information, weather feed, store events schedule, Twitter hooks with corresponding tweets, and short phrases designed to create intrigue for those passing by.

The store space features large, multi-touch interactive walls (The Business Inspiration Wall, and The Great Wall) which tell stories of local businesses through video, stills and written content.

The Product Ecosystem is an abstract universe of business objectives that customers can explore and see the many ways that Umpqua can satisfy those goals. Patrons can also browse Umpqua’s mobile offerings and get easy access to downloading apps to their devices.

Project Accolades:

Hub Magazine’s The Hub Prize Umpqua Bank Flagship, Winner, The Hub Cup 2014
CNN Beautiful banks of the future: Say hello to luxury lounges and touch-screen tellers,” 2014
The Retail Institute International Store Design Awards, Store Design of the Year (All Categories), 2014
The Oregonian “Umpqua Borrows from Apple, Ritz-Carleton, for new flagship branch in San Francisco,” 2013
The Financial Brand “New Umpqua Store Shatters Stuffy Branch Mold,” 2013
The Motley Fool “Umpqua Bank Opens New Flagship Store in San Francisco,”  2013
S.F. Gate “Umpqua Bank aims to be part of S.F. community,” 2013

Belle & Wissell Team Credits

Design Director: Gabe Kean
Art Director: Thomas Ryun
Senior Designer: Edrea Lita
Designer: Eric Harvey
Junior Designer: Jing Wu
Operations Manager: Sarah Faulkner
Technology Lead: Edward Tang
Programmer: Seb Chevrel
Programmer: Scott Thiessen
Writer: Joe Wahman

Additional Project Credits

VP – Brand Experience Design Director: Valarie Hamm
Creative Director: Lani Hayward
Design Manager: Tomomi Marzan
Technology Support Operations: Andy Reynolds
Technical Business Analyst: Sierra Callahan
Projection Programmer: Miles Snively
Content Management Programmer: Tony Nguyen
Content Development: Gershoni
Environmental Designer: Huen
Architect: McCall Design Group
A/V Consultants: CM Salter, ICS

Belle & Wissell Team Credits

Design Director: Gabe Kean
Art Director: Thomas Ryun
Senior Designer: Edrea Lita
Designer: Eric Harvey
Junior Designer: Jing Wu
Operations Manager: Sarah Faulkner
Technology Lead: Edward Tang
Programmer: Seb Chevrel
Programmer: Scott Thiessen
Writer: Joe Wahman

Additional Project Credits

VP – Brand Experience Design Director: Valarie Hamm
Creative Director: Lani Hayward
Design Manager: Tomomi Marzan
Technology Support Operations: Andy Reynolds
Technical Business Analyst: Sierra Callahan
Projection Programmer: Miles Snively
Content Management Programmer: Tony Nguyen
Content Development: Gershoni
Environmental Designer: Huen
Architect: McCall Design Group
A/V Consultants: CM Salter, ICS

For their flagship store in San Francisco, Umpqua enlisted Belle & Wissell’s past museum experience and applied it to this progressive retail environment. This store is Umpqua’s premier location (in the heart of the financial district) for showcasing it’s products and services, and for taking Umpqua’s brand experience to the next level.

Inquisitive patrons are greeted with a set of projected motion graphics for the Umpqua logotype signage (powered by a 6-projector array).

The exterior also includes a system of inviting information displays (The Spark Resource Center “Multiplex”) which cycles between animating modes that include transit information, weather feed, store events schedule, Twitter hooks with corresponding tweets, and short phrases designed to create intrigue for those passing by.

The store space features large, multi-touch interactive walls (The Business Inspiration Wall, and The Great Wall) which tell stories of local businesses through video, stills and written content.

The Product Ecosystem is an abstract universe of business objectives that customers can explore and see the many ways that Umpqua can satisfy those goals. Patrons can also browse Umpqua’s mobile offerings and get easy access to downloading apps to their devices.

Project Accolades:

Hub Magazine’s The Hub Prize Umpqua Bank Flagship, Winner, The Hub Cup 2014
CNN Beautiful banks of the future: Say hello to luxury lounges and touch-screen tellers,” 2014
The Retail Institute International Store Design Awards, Store Design of the Year (All Categories), 2014
The Oregonian “Umpqua Borrows from Apple, Ritz-Carleton, for new flagship branch in San Francisco,” 2013
The Financial Brand “New Umpqua Store Shatters Stuffy Branch Mold,” 2013
The Motley Fool “Umpqua Bank Opens New Flagship Store in San Francisco,”  2013
S.F. Gate “Umpqua Bank aims to be part of S.F. community,” 2013